Invest Alpha

Axon (AXON)

The Company

Axon Enterprise, Inc., formerly known as TASER International, is an American company headquartered in Scottsdale, Arizona. Founded in 1993 by Rick Smith, the company specializes in developing technology and weapons products for military, law enforcement, and civilian markets. Axon’s product portfolio includes electroshock weapons, body-worn cameras, digital evidence management systems, and computer-aided dispatch software. These innovations aim to enhance public safety and provide transparency in law enforcement operations.

Financials

TAM / CAGR

Axon’s Total Addressable Market (TAM) is estimated at $129 billion.

Products

Revenue split across these products

Customers

Axon’s primary customers are law enforcement agencies, military organizations, and public safety entities across North America, Europe, and Australia. The company’s products are designed to enhance transparency, accountability, and efficiency in public safety operations.

Competitors

Axon faces competition from several companies offering products in the public safety technology sector:

  • Motorola Solutions: Provides body-worn cameras and digital evidence management systems that compete directly with Axon’s offerings.
  • Digital Ally: Offers body cameras and in-car video systems for law enforcement agencies, positioning itself as a competitor in the video evidence space.
  • WatchGuard Video (a Motorola Solutions company): Specializes in body-worn and in-car video systems, competing with Axon’s camera and evidence management solutions.

Main Investors

As a publicly traded company under the ticker symbol AXON, Axon’s shares are held by a diverse group of institutional and individual investors. Specific information regarding the percentage holdings of main investors is not publicly disclosed.

Founding History

Axon was founded in 1993 by Rick Smith after two of his friends were tragically killed in a road rage incident. Motivated to develop non-lethal self-defense tools, Smith collaborated with inventor Jack Cover to create the TASER electroshock weapon. Over the years, the company expanded its focus beyond electroshock devices to include a comprehensive suite of public safety technologies, leading to its rebranding as Axon in April 2017.